Folk exists to support cafes, bars, restaurants and providores until COVID-19 folks off and we can get
back to business as usual. We’re a not-for-profit, free-to-use support platform designed for local retail folk just like you.

Go on, grab a cuppa, put your feet up. It’s short and sweet, we promise…
(Like yes, we pulled this thing together in four days and yes, we’re sleep deprived).

The problem

Seemingly overnight, the whole world has been turned upside down. Novel coronavirus has hit and our local hospitality heroes have been forced to close their doors to sit down customers, and offer take away or delivery only. To make matters worse, local folk that provide these businesses with regular custom have been encouraged to stay indoors to slow the spread. It’s been a perfect storm that has left businesses in jeopardy.

The solution

Local marketeers Emma and Anelise, the powerhouse behind team Boldly by day, recognised local businesses were quickly having to pivot, changing their business models in order to survive. Using their background in marketing, they quickly set to work in developing Folk, a place where businesses can promote their services, get support from experts and help to continue trading through tough circumstances.

The Future

With the situation changing every hour of every day, it’s difficult to know what will happen next. All any of us can do is continue to put our skills and creativity to the best possible use; to shrug off the temptation to turn inward and become self-focused when so many around us still need what we have to offer. That’s our plan, regardless of what happens next and whatever direction this takes us. All we know is that we’re privileged to possess the skills that we do, and we’re sure as Folk going to share them.

We’re just a couple of Brits, with a decent knack for marketing, a brilliant sense of humour and equally brilliant chat (in our opinion, but that’s ok).
Quite simply, we shared a beer (over which all of the best ideas are dreamt up) and agreed to share in the challenge of bringing our favourite
local folk a place to connect and support each other amid this unavoidable shit show. It’s a not-for-profit, feel-good initiative by
a couple of local folks who care about the future of other local folks.


A social initiative in support of the little guy.